Periscoped Brand Kit

Complete brand assets and guidelines for the Periscoped brand identity

Logo

Full Color (Transparent)

Format: SVG

Primary logo for dark backgrounds

Full Color (White Background)

Format: SVG

For light backgrounds

Full Color (Black Background)

Format: SVG

For dark backgrounds with solid color

Full Color PNG (Transparent)

Format: PNG

When SVG is not supported

Full Color JPG

Format: JPG

For print or legacy systems

Brand Colors

Primary Purple

HEX:#a855f7

Tailwind:purple-500

Purple Light

HEX:#c084fc

Tailwind:purple-400

Purple Dark

HEX:#9333ea

Tailwind:purple-600

Purple Darker

HEX:#7e22ce

Tailwind:purple-700

Accent Pink

HEX:#ec4899

Tailwind:pink-500

Accent Orange

HEX:#f97316

Tailwind:orange-500

Slate Dark

HEX:#0f172a

Tailwind:slate-900

Slate Medium

HEX:#1e293b

Tailwind:slate-800

Typography

Headings

Heading 1

font-bold text-4xl

Heading 2

font-bold text-3xl

Heading 3

font-semibold text-2xl

Body Text

Large body text for emphasis

text-lg

Regular body text for general content

text-base

Small text for captions and metadata

text-sm

Font Family

Arial, Helvetica, sans-serif

System font stack for optimal performance

Usage Guidelines

Logo Usage

• Maintain minimum clear space around the logo
• Use full-color version on dark backgrounds
• Never distort or rotate the logo
• Maintain aspect ratio when resizing
• Use SVG format when possible for scalability

Color Usage

• Primary purple (#a855f7) for main brand elements
• Use gradient combinations for CTAs and highlights
• Maintain sufficient contrast for accessibility
• Slate colors for backgrounds and text
• Accent colors (pink, orange) for emphasis only

Brand Voice

Tone

Bold, confident, and forward-thinking. We communicate with clarity and urgency, emphasizing speed, innovation, and market disruption.

Key Messages

AI-first development approach
Unmatched speed and quality
Market disruption through technology
Strategic partnership and collaboration

Tagline

Move Fastest. Disrupt Decisively.